Have concluded that establishing a relatable problem early and then providing the solution is intriguing to the viewer. It helps the message emotionally resonate with the reader (or in this case viewer). It also helps us name or articulate our problem and realize that we’re in need of a solution. In fact, some years ago i noticed a trend in the ads i was shown on social media. Many of the ads — which, in my case, have been primarily health or fitness related — used a similar technique of hyper-sympathizing with and explaining my problem before they pitched the solution.
In other words, the first 90% of the video ad would be making statements like “you’re eating all the time, but you’re not gaining muscle mass.” it worked on me, and this is when i realized how important it is to show your prospect you understand their problem before you pitch a solution. Now that you know what a great landing page should business email list accomplish and include, let’s take a look at some that did it right. 5 rockstar landing page video examples over the course of consulting and training dozens of organizations, we’ve seen some really great landing page videos. I’d like to show you a few impact clients, as well as two of our own, as inspiration and tell you why i believe they’ve been so effective.
River pools and spas ‘request a quote’ landing page i love how cristian and the team at river pools executed this short, simple video. In the beginning, he gets right down to business: “we’ve all had that uncomfortable moment when it’s time to submit our contact information.” i sure have! The fact that river pools is willing to talk about what we’re all thinking makes that initial connection. What’s more, we know exactly what’s going to happen next. One phone call from one person. One email. Short, simple, sweet. 2. Impact’s ‘the ultimate inbound marketing strategy playbook’ landing page in this video, they ask, you answer author and impact principal marcus sheridan begins with empathy and acknowledges you might be asking yourself if you really need another downloadable pdf.