Potentially even build that relationship to the point where they reach out to you, which is all about inbound. The Link Awareness Process I started looking for ways to hack the link spreading process because especially for SEO if you want to do it on a large scale you have to be able to build links and you have to be able to make them from the right way. . There's simply no way around it if you want results. Basically, it starts with research. This is where a lot of people, especially local SEOs, think, "Man, I don't have time to go out and find people who accept guest posts or find resource pages. " Advertising Continue reading below I just trained people in the . I trained them exactly how to use search operators to find resource pages, check them for broken links, and just save them.
Then there's also the search fax list on Twitter, looking for bloggers, anyone, again, who talks about the topic. I want to build links for a sneaker website, anyone talking about sneakers is a potential opportunity. All you have to do is scrape them or find them and get their contact info, then figure out what makes them tick and how you can add value to them and just send them a pitch. We also use Pitchbox and BuzzStream for outreach. All placements are based on value. Again, understand that this is an exchange of value. I want to come on this podcast because you're going to help me build my personal brand and spread the word about everything I do, but at the same time, I'm going to give it back to you.
When it comes to building links, it's the same thing. If you want a blogger to write about you, it's like why should they? Advertising Continue reading below Once you've created these opportunities, you have the tools to send awareness in a snap. How Social Media Can Help Your Outreach Programs Having a social presence is not so much about driving traffic to your site. It's more of a branding tool and it's a pitch tool. I ask my clients when I sit down with them and first accept them as clients, “What assets do you have?