not all opinions about the brand have the same influence. Sites that include star ratings, such as Facebook and Google, show average ratings to all your Clipping Path future customers, which becomes a very important factor in your online presence and your visibility in search engines. In contrast, brand reviews on other sites, such as Twitter or a personal blog, do not generate as immediate visibility. According to data from Bright Local's Local Consumer Review Survey , 68% of respondents said a positive review would encourage them to use a local business , while 40% said negative reviews would discourage them from buying.
But what exactly do users value when they look at an opinion online? What do users value in reviews? 1) The score For most users, the rating (usually indicated in stars) is the most important aspect of a review. Typically, consumers reading reviews have a minimum score in mind . If the rating of your product or service is below three stars , they will most likely discard it and go to a competitor with a better rating. According to studies, this is the minimum score for different consumers: 5 Stars: 8% of consumers say they would not use a business that did not have a 5-star rating.
4 Stars: 37% of consumers want to see a 4-star rating or higher. 3 stars: 42% of consumers would not buy from a company that had less than 3 stars. 2-star: 9% of consumers would use a business with a 2-star rating. 1 star: only 5% of consumers would buy from a company with a star. Customer-reviews Cyberclick reviews in the Hubspot ecosystem 2) Number of reviews The number of opinions is the second most valued aspect for online users, only behind the score. Like star ratings, users want to see a minimum number of reviews to consider.