Have you ever been asked to “boost” a Facebook post in hopes of reaching a wider audience? For many small business owners, creating Facebook sponsored content is one of their first paid social promotion experiences. Facebook Image Masking sponsored posts can be an effective way to reach new audiences on this powerful social network. Since last year, there has been a continuous change in Facebook's News Feed algorithm to optimize the quality of content for each user. And that obviously includes ads. As users see more related content from their friends and brands they follow, the more engaged they will be. These changes to Facebook's algorithm will make sponsored posts stand out Image Masking even more. However, sponsored content differs from Facebook advertising in some very important ways. The key to getting the most out of your paid Facebook promotion is understanding what each type of paid promotion strategy entails and identifying the most effective time to use each one.
Below, we'll discuss the differences between Facebook Sponsored Posts and Facebook Sponsored Ads while also giving you some tips on when to implement each of these Facebook marketing tactics into your social media marketing Image Masking strategy . Sponsored posts on Facebook : what you need to know To start, let's talk a bit more about what Facebook sponsored posts are. Sponsored or “boosted” Facebook posts are content that a business has paid to promote. These sponsored posts originally appear on the company's Facebook timeline as organic content or are already existing posts, but can gain visibility, through paid promotion. As Facebook's organic reach continues Image Masking to decline for businesses, it's becoming increasingly important for brands and marketers to leverage paid content to increase visibility for their Facebook business pages.
In other words, if you want to make sure more of your fans and followers can see your content, you often have to pay to get better reach. social media marketing trends As you can see from the graph above, Facebook's organic Image Masking reach for brands has dropped significantly over the past few years. Sponsored content appears in the Facebook user's News Feed like any other post from your brand. This helps create a more seamless experience for the user as it does not disrupt their social media activity. Let's take a look at an example of a sponsored Facebook post: Facebook Image Masking Sponsored Posts Take a look at this sponsored Facebook content from Macy's. This Macy's sponsored post appears in the user's newsfeed, where the individual can watch, comment, like and share the video with the click of a button .