In today's Eco -Shopping Cart review, we're on the lookout for a new startup that introduces smart ways to offset carbon emissions and help businesses go green. We currently live in a world where customers increasingly want to buy from companies they care about.
Around four in five consumers describe themselves as more likely to choose a brand that has a positive attitude towards environmental sustainability. A focus on greener ways of doing business is also more prevalent among younger generations, who are well aware of how the current environment is damaging the environment.
Hence, eco-friendly solutions like EcoCart have emerged to help companies show their eco-friendly side. EcoCart recently raised around $100,000 from Base3's partners, and the company has quickly attracted the attention of many leading brands including APL, Barkbox and Monday Swimwear.
Here's what you need to know about EcoCart.
EcoCart Review: Introducing EcoCart
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EcoCart takes a unique approach to sustainability in a world where the production of any product ultimately impacts the planet. The solution's flagship product is a browser extension that users can add to their browsers to determine the carbon impact of each purchase they make and find ways to offset this emissions.
Brands pay companies a commission to drive traffic to their websites using the affiliate model. Using this cash, EcoCart grows its business while also offsetting carbon emissions from various purchases around the world.
Today, approximately 10,000 companies work with EcoCart through direct affiliate or passive affiliate marketing services. EcoCart also provides carbon accounting tools for businesses and provides offset services for them. Headquartered in San Francisco, the company uses services such as "BlueSource" and "Climeco" to find and aggregate projects available for corporate financing.
EcoCart is the brainchild of two co-founders who met while studying at the University of San Diego. Interestingly, this isn't the first company the two innovators have created. The two also built a startup called Toyroom to rent outdoor equipment from customers to reduce unnecessary waste and consumption.
Dane Baker, one of EcoCart's co-founders, who was named one of Forbes' 30 Under 30, said the company was built on an awareness of the issues the co-founders themselves faced every day. They realize how difficult it is to build a business and maintain a sustainable ethos at the same time.
EcoCart Review: How Does It Work?
EcoCart's browser extension sets it apart from other similar offsetting services created in the past, such as Cloverly. However, for those who have come across this tool before, the experience will be somewhat similar. There is an option to offset the carbon associated with purchases that are integrated directly into each checkout process.
After signing up for EcoCart, companies have access to a one-click integration solution that requires absolutely no coding and no subscription fees. According to EcoCart, this simple service enables companies to connect their brands with 92% of email list customers who want to support brands in taking positive climate action.
When installing the EcoShopping Cart app to your website, business leaders can customize the design to fit their logo, colors and fonts. This helps create a more convenient and branded experience for every growing company. The app then calculates the carbon footprint of each purchase at checkout and offers customers the option to make their order "carbon neutral."
To make the experience even more impressive, EcoCart also allows companies to track the impact of their carbon neutrality activities and share information on how much they are helping the planet. According to the EcoCart brand, which has about 500 suppliers as the brand's customers, about a quarter of customers choose to offset their purchases at checkout, resulting in about 250,000 pounds of carbon dioxide being offset.
EcoCart notes that businesses looking to partner with the brand have many benefits, including:
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Increase brand value : About 88% of customers are now looking for brands that help them live more sustainably.
Increased Loyalty : 92% of customers say they are more likely to trust companies committed to environmental causes.
Enhanced conversions : When shoppers learn how to save the planet, they get an extra reason to convert at checkout.
Best of all, companies don't need to spend any money to become champions of sustainable selling in the eyes of their customers. Merchants pay nothing, while customers pay a small extra cash to offset their carbon emissions.