For the initiative, born from the need to conquer the "young" target, Email List themed parties, pool parties, masked evenings or disco evenings until late at night were also organized on board the ship, which were also attended by characters famous people called Email List to ignite the atmosphere on the ship. And so began the perfect cruise for kids, available every week. A challenge won, from all points of view, also judging by the results obtained from the Email List communication campaign conducted on Twitter, appreciated by the social network to such an extent that from today.
It has included it among the most successful, Email List describing its main winning moves. , first of all the creation of an ad hoc hashtag a choice capable of sparking heated conversations related to the project, between enthusiasts of the world of cruises but also simply curious, attracted by the dense variety of events taking place simultaneously on board. "The Email List project has received great feedback on Twitter - says Andrea Guanci, Marketing Director of MSC Cruises , starting with the new followers of the MSC Cruises profile: over 11,000 equal to an Email List increase of 420%, on the total.
There were more than 2,500 citations with the Email List hashtag with an engagement rate of 5.76%. In addition to these results, the campaign was a marketing success simply by analyzing the flow of traffic generated on our website, without considering all Email List the other impacts in terms of engagement and virality. Finally, MSC Cruises has devised a new model of interaction between its guests on board and all other users ", concludes Email List ," by projecting in real time the tweets with the hashtag i on the large screen on the pool deck, thus creating , a direct line of communication between the ship and the Social Network ».